Sunday 7 February 2010

Learning, memory and nostalgia

My definitions:
Memory:
This is anything from someone's past which is remembered, this could be a significant event or simply a smell or a sentence.

Nostalgia:
Is something (smell, country, event, picture, etc) that reminds one of past events during childhood in which make them want to go back and re-live those moments.

Web Definitions:

Memory:
-something that is remembered
-the cognitive processes whereby past experience is remembered
-the power of retaining and recalling past experience;
-the area of cognitive psychology that studies memory processes;
wordnetweb.princeton.edu/perl/webwn

Nostalgia:
A sentimental yearning to return to an earlier time remembered as happier or more pleasant, or a former place evoking happy memories; a longing to experience again a former happy time; as, a nostalgia for the brotherhood of the Woodstock music festival; a nostalgia for the comradeship of one's college friends.
http://define.com/nostalgia

My Mood Board achieving nostalgia:



Above, my board shows a lot of my childhood, growing up around asia as well as Dubai. Most of my strong memories come from living in Indonesia and seeing the poverty as well as eating the food there. The Jakarta riots of 1993 was a big thing as my family and I had to evacuate the country. Some of my memories are of places in England where my family live, Devon. We used to stay in Beacon Lodge and go to pebble beach.

Reactions to feeling Nostalgic:
Sometimes people's emotions can change. Being nostalgic can bring about happiness, anger, regret or even sadness. Another thing is that people's accents or the way they speak may change. Their tone of voice too may change to suit the mood of the memory.

Nostalgic Advertisements:



This advert here, is targeted at older women and men with middle incomes. The reason for this is that it is John Lewis, which is considered expensive to other department stores. The music in the background - Sweet Child of mine was written by the Guns N Roses in 1987, which is around the time they were a child. The children unwrapping presents creates a sense of childhood fun as they remember opening their presents and how much more en-joyful christmas used to be as a child.

This second advertisement too is nostalgic to people aged 40 and above.



In this advertisement, the background music is a clear reason for being nostalgic. The song is Claire by Gilbert O'Sullivan and was released in 1946. The little boy running around freely in the sea and on the beach brings people back to the days as a child where they used to have fun without televisions and technology. Later, we see the boy run to hug his mother for and with full force, hits his head on her chest; luckily her breasts were there to protect his head. This is linked with the car's airbag and how driving freely, you can still be safe.

1 comment:

  1. I love that song - please get the links working. This posting is the best yet - you have really cracked it - well done

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