Official Thoughts on Blogging

What The Course will be about
-How customers perceive products and what businesses do in order to attract their target market as well
-Different means of advertising relating to the specific target group
-The different advertising groups and markets
-The different groups and class of people and how businesses differ when advertising specifically to them
-The different use of languange and images in order to stimulate different groups of people and genders

What blogs will contain
Each blog may contain general information about the blogging topic, in depth research into the topic as well as useful videos and pictures in which relate to the topic along with some description of each link.

What I Hope to Gain from Blogging
Other than the obvious, a better grade, i hope to gain a better understanding of the subject and areas of the subject. Doing the blogs would have helped me to find the different topic areas in the course a lot easier and hopefully to help improve my assignment grade. Blogging too, is fun, which will allow me to learn at the same time as enjoying myself. The fact that blog do not particularly have to be formal allows me to express myself more as well as add in a little bit of humour to it. The ability to add pictures and videos make it a lot more personal and make explaining myself easier.


Some famous and successful Bloggers:





One very well known blogger in the fashion world who has appeard in numerous magazines, fashion publications and even gets front tickets to a lot of major fashion shows around the world is 'Tavi Gevinson'. She is a thirteen year old American girl who started her blog at the age of 11. Her parents had no idea what she was doing until she had asked for permission to appear in the New York Times. She now has as many as 50,000 readers following her. She was invited as a special guest for New York Fashion week, and is even lucky receives free designer clothes, shoes and accessories.

What Makes a Blog Successful?
-Write frequently and are well written
-To have consistency
-To have an easy to read and well designed blog
-Easy to use
-Have varied topics which too need to make sense
-To be open
-To be responsive
-to be aware of its audience
-To be Honest
-To be funny

http://lorelle.wordpress.com/2006/01/04/what-makes-a-blog-successful/

All these factors help to create a successful and popular blog which will lead to a higher number of blog followers.

Why Do People Blog?
-To make money
-To help search engine rankings
-To connect with others
-As a hobby because they simply enjoy it
-To create an outlet

Why do businesses blog?

It is a low-cost alternative to having a web presence. For small businesses, they would not have to learn web html or spend the money to hire a designer/or developper. It is an inexpensive method to get your company's name out on the itnernet.

Updating the weblog is quicker than contacting a web designer for making changes to a website.

They provide busineses with a chance to share expertise and knowledge with a larger audience. A powerful benefit for consultants and knowledge workers.
http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm

Example of a Business Blog:

Gizmodo which is a weblog about gadgets and gizmos for peopel who like to be on the cutting edge of consumer electronics. Some of the blogs include ones of the recently launched iPad and the amazing new specialised watch which has fragments of fossilized dino bones set in its dial, and is encased in 18K white gold with 56 diamonds equating to 3.46 carats.



Below is a video of Tavi Gevinson, interviewing the designer Rodarte. This shows the types of things successful bloggers include in their blogs and the types of topics and questions they ask as well as the extent of how in depth the research is.