Values

In my own words i would say that values are a persons set of objectives and beleifs on how they should behave in everyday life. Different groups of people have a different set of values which is why people act differently to each other.

"beliefs of a person or social group in which they have an emotional investment (either for or against something); "he has very conservatives values"

wordnetweb.princeton.edu/perl/webwn

Values can motivate people. If someone's values are to loose weight; they would exercise and eat healthy. Another example could be someone wanting to do well in life. this means that they will study more, and socialise less.

Kahle's List of Values (1983)
1. Self Respect
2. Excitement
3. Being Well Respected
4. Self-Fulfilment
5. Sense of accomplishment
6. Warm Relationship with others
7. Security
8. Fun & Enjoyment
9. Sense of belonging

Time line for myself:
-During my lifetime i remember...

-The date of Diana's Death in 1997


-The Jakarta Riots in May 1998 as i was living there and had to evacuate the country.



-The September 11 (2001) Attack on the twin tower buildings in New York.


-The December 6th 2004 Tsunami as I was living in Indonesia at the time and had some of my teachers and my head teacher on holiday in Phuket and had experienced the Tsunami, however, luckily survived.



VALS Survey:
From taking this test I have been said to be an 'Innovator' as my Primary VALS and an 'Experiencer' as a secondary.
The primary VALS shows my dominate approach to life.

Innovators
Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services.

Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators are among the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect a cultivated taste for the finer things in life.

Experiencers
Experiencers are motivated by self-expression. Young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.

Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis that they place on looking good and having "cool" stuff.

Below is the VALS framework