Personality and Self-Concept

My defintions:
Personality is the way in which a person acts and behaves due to a number of factors including their surroundings, upbringing and interests.

Self-concept is the different beleifs each person has about themselves and how each person views and values others.

Definitions from the internet:

Personality
The quality or condition of being a person.
2. The totality of qualities and traits, as of character or behavior, that are peculiar to a specific person.
3. The pattern of collective character, behavioral, temperamental, emotional, and mental traits of a person: Though their personalities differed, they got along as friends.
4. Distinctive qualities of a person, especially those distinguishing personal characteristics that make one socially appealing: won the election more on personality than on capability. See Synonyms at disposition.

http://www.thefreedictionary.com/personality

Self Concept

an individual's sense of self, including self-definition in the various social roles one enacts, including assessment of one's own status with respect to a single trait or to many human dimensions, using societal or personal norms as criteria.

http://dictionary.webmd.com/terms/self-concept


Factors Influencing Behaviour:
Cultural(Culture, Subculture, Social Class;
Social (Reference Groups, Family, Roles and Status);
Personal (Age & lifecycle stage, Occupation, Economic circumstances, Lifestyle, Personality and self Concept)
Psychological (Motivation, Perception, Learning Beliefs & Attitudes)

Below is a print advertisement, grasping onto someone's low self esteem



Here, this advertisement, adds a bit of humour along with the model posing sexy. the humour part includes the sentence on the right area of the ad 'Bet you didn't notice the guy in the ape suit'. Down below the brand name/logo it says 'work your curves'. This targets ordinary people who are not stick thin models. The model in the image is thin but not stick thin and the humour brings a bit of fun to the image instead of a seductive and sexy vibe.

Below is a very famous Dove advertisement on the perception of beauty. Here, we see an ordinary young lady walk into a studio. From there, her hair and make up is done up and then a photoshoot takes place. Following that, she is drastically edited on photoshop. Her eyes are made bigger, neck made longer and thinner and her face made more defined. Towards the end of the advertisement it says 'No wonder our perception of beauty is distorted' which is very true these days with all the print advertisements and photoshop airbrushing. After that, its says 'Take part in the Dove Real Beauty Workshop for girls' and then the brand name and logo come in 'The Dove Self Esteem Fund'. This advertisement clearly targets the ordinary female with insecurities and pressures to look like supermodels. The objective of this advertisement is to show them the reality of how these people end up looking as good as they are. This makes people feel better about themselves oppose to depressed and have lower self esteem.