'Telling it like it is' was all about former Bucks Uni students who have all graduated in different years and the different jobs they now have and what it took to get to the position they are now in. One of the ladies has worked all around the world and is currently living in Dubai. Another, graduated last year and is still living in High Wycombe and works for a PR company. Here, we met former students working from the client side as well. What all the guest speakers had said was to get as much work experience as we would into our first, second and third years at univeristy. This would make getting a good job after graduating.
'Marketing Industry Panel' included five highly successful business men and women who work for very largh PR and Advertising companies. Here, pages of notes were taken about the business they work in and answers to questioned which they were faced with. Some of the guest speakers included: Sue from MediaCom, Rick from RAP Agency and George from Millward Brown.
some of the questions which were asked was 'Does the consumer care about advertising?':
Rick had said that the consumer cares about the TV program but not particularly the advertising. Sue said that L'Oreal was a successful brand because it is tightly controlled when it comes to advertising. It has a clear brand image and doesn't make claims that they cant deliver on.
Some other things that were said was about how would one become successful in this industry. Some of the feedback included: Sue saying that you need to be both left brained and right brained and Sue saying that building a reputation with the clients is highly important.
The final Seminar I had attended was the 'All Spin and Froth' one. Here the guest speaker spoke about the effects of spin and froth within the advertising industry. She also mentioned the issue which arose with the Mclaren baby buggies and how they had chopped little kids hands off and how Mclaren dealt with the issue.
Also during enterprise week, there was the student enterprise competitions where myself and 5 other team mates got together and had to hold a doughnut stand in specified allocations around the Eden shopping centre against other Bucks student teams. Our team were given 50 pounds to spend on anything we liked in order to boost our sales. Our sponsors were 'Dreams' the mattress specialists. Through phone calls and looking through the local paper we were able to find a nice doughnut factory which produced top quality doughnuts which were very large and of different colours. Other teams took the easy way out and bought cheap jam doughnuts from Tesco. Luckily, my team got second place and made it into the next round. Here marketing skills and planning was essential. We decided to make a christmas hamper as it was close to the time. We did however sell out but at a very low price due tot he high costs of the actual box used to put the sweet and ornaments in. We hadn't made it into the final round unfortunately.
The whole enterprise week experience help to show me my strengths and weaknesses and what I needed to improve on which was mainly confidence when marketing to people. Listening to the guest speakers motivated me as it gave me hope and a positive view on the industry and hopefully to be working in it.
are you mid post?
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