Lauren Cleave

Friday, 30 April 2010

Targeting, Segmentation and Positioning

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Targeting Businesses target specific markets which their product would relate best to. Aiming products at a market not only improves the cha...
Thursday, 29 April 2010

Final Reflection on Blogging

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Blogging has been a fun and personal way of learning the different topics in this module. Some the most fun blogs to make were the Tweens, N...

Culture

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Culture is said to be the way of life that a particular group of people follow. This relates to their ordinary everyday behaviour and habits...

Perception - The Experiments

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The aim of the assignment was to show the different ways in which human perceptions dominate their feelings towards products in everyday lif...

Generational Marketing (Basics + Generation Y)

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The marketing method to a specific generations of people affects the way that businesses promoted and sell their products and services. Ever...

Marketing to the Over 50s

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The Over 50s usually include the retired, pensioners or people who have small part time hobby jobs; all of which tend to not have their chil...
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Tuesday, 27 April 2010

Social Class

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Social class is the division of society made up of people possessing certain common social characteristics (lecture slideshow) The groups in...
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